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Every fan that attends the Penguins home

By July 24, 2017Uncategorized

Every fan that attends the Penguins home games receives an Ice Time program which includes both advertisements and coupons for local businesses such as Dick Sporting Goods. “Distributed FREE to an average of 15,800 fans at all Penguins home games, IceTime is the official game day magazine of the Pittsburgh Penguins. The front cover and over 30 pages of content change with every game making a keepsake out of the playbill sized book”. (“Publications,” ) Also during intermissions at Mellon Arena a mini blimp sponsored by Verizon Wireless flies around through the air and drops coupons to fans. (“In game promotions,” ) The Penguins also have a deal with Supercuts where if the Penguins score on the power play if you then bring your ticket from that game to Supercuts you receive a free haircut. ( Rorabaugh, 2008)NHL rinks are great spots for advertising for both the diverse advertising that can be utilized as well the diverse fan base attending the games.

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